
Eden Bidani
With 14 years of experience working in sales and conversion copywriting, Eden Bidani helps companies acquire more customers, more profitably, through high-performing messaging and copywriting strategies. A true expert in the field, she is a regular speaker at top conferences around Europe and joins eCommerce Conference as a returning top-rated speaker.
Presentation Title (on March 5):
"How to (and how not to) use AI"
Everyone loves talking about how they're using AI to help them write their ads, product pages, and much more. But while AI can write copy really quickly, it doesn't actually understand what it's writing (even if it says it does!) In this talk, Eden will show you the common traps that people fall into with using AI for copywriting, how to evaluate the copy that you get out of AI tools, and some tricks and tips to help you get really good copy from AI.
Workshop Title (on March 6):
"How to use AI the right way to help you write copy"
In this 3-hour live workshop, Eden will walk you through different approaches to using AI writing tools to generate great copy for ads, product pages, and anything else you can think of.
Part 1: First principles: how to guarantee good results from AI
Part 2: Product pages
Part 3: Ads