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Nikoletta Merzioti
Advanced measurement for e-shops - go beyond your GA4 data

Nikoletta Merzioti

Partner & Digital Marketing Director, Sleed

Nikoletta Merzioti, a graduate of the Athens University of Economics and Business in the Department of Administrative Science and Technology, is one of the longest-serving executives at Sleed, having been with the organization for over 12 years and holding the role of Digital Marketing Director, leading a team of 30 people. In addition, Nikoletta is also the Head of Digital Product at the company, responsible for the creation and management of Sleed's products and services for its clients. Her activities are not limited to Sleed, as she has participated dozens of times as a judge in important domestic and international organizations related to E-business and as a trainer in various digital marketing institutions. Throughout her long career in the industry, she has managed to collaborate with leading brands and e-businesses both domestically and abroad.

Presentation Title:

Advanced measurement for e-shops - go beyond your GA4 data

In 2025, e-commerce revenue faces significant challenges, including returns on physical stores and stricter cookie and privacy policies, compounded by the transition to GA4. Despite these hurdles, there are numerous strategies to enhance traditional e-commerce performance through upper-funnel tactics and improved measurement. We can share practical examples of these approaches with you.