
Sophie Frères
Sophie Frères is the co-founder and CEO of LiSA (Live & Social Commerce Assistant), a trailblazing SaaS platform redefining social commerce within Western e-commerce ecosystems. Under Sophie’s leadership, LiSA has earned the trust of global powerhouses like Marks & Spencer, L’Oréal, and QVC, delivering cutting-edge solutions that achieve conversion rates of up to 35%.
Sophie’s career began with 10 years of innovation-driven roles at METRO Group, where she served as Innovation Manager and developed a sharp focus on fusing retail with technology. Her expertise is underpinned by an MBA from WHU and a Certificate in Business Excellence from Columbia University, highlighting her dedication to continual learning and leadership.
Known for adopting a human-centered approach, Sophie is passionate about bringing immersive, engaging shopping experiences to life, bridging the gap between technology and meaningful customer interaction.
When she’s not encouraging innovation in e-commerce, Sophie is an advocate for empowering brands and retailers worldwide.
Join her at the event as she unfolds the limitless potential of social commerce innovations and inspires businesses to connect with their customers in extraordinary new ways.
Presentation Title:
"Why Social Commerce is Your Brand’s #1 Growth Hack"
Wondering how to use formats like Live Shopping to maximize community engagement and E-commerce growth?
Join the session with Sophie Freres and you will:
- Learn why Social Commerce is set to make up 20% of all E-Commerce sales in the next 2 years
- Get a comprehensive overview of all formats, channels etc.
- Learn from real-life cases about what works (e.g. Marks & Spencer, Charlotte Tilbury, Zalando)
- Learn how to design an effective strategy for your brand