Theo van der Zee
"Optimizing Websites for Sustainable Choices"

Theo van der Zee

Conversion Specialist with a Focus on Sustainability

Theo van der Zee has over 20 years of experience building and optimizing websites. He currently works as a freelance conversion optimization specialist from The Netherlands and has collaborated with over 180 clients across 10+ countries.

In recent years, Theo has shifted his focus toward sustainability, leveraging his expertise in research and experimentation to help companies adopt sustainable business practices. An avid learner, he has studied extensively in this field, diving into hundreds of books and academic articles.

As a recognized expert, Theo is also a top-rated keynote speaker on this topic, inspiring audiences worldwide to embrace sustainability.

Presentation Title:
"Optimizing Websites for Sustainable Choices"

In this session, Theo explores the intersection of sustainability and conversion optimization. The talk emphasizes shifting from excessive consumption to mindful choices by integrating sustainability into business strategies. Theo discusses practical tactics such as simplifying sustainable options, enhancing transparency, and using defaults to guide consumer behavior. The goal? To create win-win scenarios for the planet, businesses, and people.