Rebecca Hugo

Rebecca Hugo is an Audit Team Development Lead and Senior UX Auditor at Baymard Institute, part of a growing team dedicated to helping ecommerce sites make more informed decisions about their end-user experience since the institute's founding in 2009.

She has over 200,000 hours of large-scale usability research, 326 leading ecommerce sites as part of a growing benchmark database, and more than 275,000 UX performance scores, all at her disposal at Baymard, which is used by more than 29,000 brands, agencies, researchers, and UX designers across 80+ countries, including 71% of all Fortune 500 ecommerce companies.

Rebecca has a background in psychology, luxury ecommerce web development, and quality assurance, with a personal interest in copywriting and semantics.

Presentation Title:
"Enhancing User Trust and Confidence"

In a saturated ecommerce market, trust is playing an increasingly important role in a company's success, with competitive pricing and a strong product offering only part of the solution.
Rebecca offers practical advice on how to recognise where your website might be lacking in enhancing user trust and confidence, focusing on promoting transparency and clarity throughout the user's journey, backed by over 200,000 hours of large-scale independent user research.