eCommerce Conference 2026

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Thank you for your Participation

Save the Date: Πέμπτη 11 Μαρτίου 2027

Athens

The e-Commerce Conference took place on March 5th at OTEAcademy, bringing together international experts and leading executives of the Greek digital commerce ecosystem for a full-day discussion on what truly drives growth in today’s market.

The message of the day was clear:
In an era shaped by AI and infinite choice, sustainable growth belongs to the brands that earn and keep customer trust.

e-Commerce Conference 2026: Key insights

e-Commerce Conference 2026: Key insights

Key insights from each session:

Dr. Lefteris Kioses (IELKA) presented new nationwide research showing how AI is already reshaping how Greek consumers search, evaluate and decide what to buy.

Els Aerts (AGConsult) explained how flawed user research leads to biased decisions and why research must always connect to real business KPIs and actionable insights.

Jorden Lentze (Booking.com) shared the company’s journey from a single experiment in 2005 to more than 1,000 concurrent tests today, proving how experimentation can become a core decision-making engine.

Mara Kympizi (ATCOM) demonstrated how unified commerce infrastructures enable personalization at scale powered by CDPs, AI driven segmentation and real time recommendations.

Karl Gilis (AGConsult) reflected on two decades of UX experimentation, highlighting the critical moments that revealed why websites lose both trust and profit.

Nikos Chras (Mastercard) analyzed the “e-commerce revenue formula” and the patterns that distinguish the most resilient and consistently growing online businesses.

Paris Koronaios (Scan & Pay) presented how digitizing Cash on Delivery through QR-based payments can reduce friction and increase the % of completed orders.

Sophia Tsoutsi & Giorgos Solidakis (MSTAT) explained why omni-channel customer communication, powered by chatbots, is becoming essential for visibility, growth, and loyalty.

The Private Dinner Session: The CEOs of ATCOM, Elegento, Lighthouse, Sleed & Think Plus, under the moderation of Professor George Doukidis (ELTRUN), shared an unfiltered strategic dialogue on the future of the Greek e-commerce market and the evolving agency–client relationship.

Abi Hough (UX Researcher & Optimisation Strategist) guided the audience through a provocative storytelling journey explaining why the traditional website-centric funnel is fading as decisions increasingly form upstream through AI, marketplaces and reviews.

Maria-Christina Hassiotis (SHOPFLIX) explored in her discussion with Abi Hough the new skills, organisational structures and mindsets required to compete in a performance-driven, trust-led e-commerce environment.

Rebecca Hugo (Baymard Institute) shared practical insights from large-scale UX research on how brands can strengthen trust and confidence throughout the customer journey.

Leadership Panel (GR.EC.A): Executives from APIVITA, Skroutz, Cosmos Sport | JD Group, Funky Buddha & Sun of a Beach discussed how Greek brands can build loyalty and differentiation beyond price.

e-Commerce Conference 2026! Check here.

AGENDA

SPEAKERS

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Meet all our Sponsors

Check out the photos on Flickr

Breakthrough insights and hands-on frameworks from top global practitioners in brand building, experimentation, UX, emotional targeting, CRO, and commerce strategy.
High-impact case studies from leading European and Greek e-shops, showcasing how they optimize their end-to-end commerce ecosystem.
Panel discussions with senior Greek e-Commerce leaders, offering realistic perspectives, best practices and actionable lessons.

The New e-Commerce Reality: What today’s competitive landscape means for Greek e-shops — and how to navigate rising expectations, shrinking margins and global competition with clarity and confidence.
Brand Building & Emotional Differentiation: Standing out when price, speed and convenience are no longer enough.
AI, Personalization & the Rise of Intelligent Commerce: How smarter decisions, adaptive operations and data-driven experiences reshape every touchpoint across the customer journey.
Designing Experiences Worth Returning To: From removing friction to creating moments that build trust, satisfaction and loyalty.

For more than a decade, the e-Commerce Conference has been the meeting point for Greece’s e-business community, bringing together over 3,500 professionals from leading e-shops, retail brands, agencies and technology partners.

Expect to meet:

e-Commerce Managers & Directors, looking for strategic clarity, practical frameworks and new ways to drive sustainable growth.
E-Shop Owners & Founders who want to strengthen their brand, improve their customer experience and stand out in an increasingly competitive market with confidence.
Agency Executives across performance, UX, CRO, web development and digital strategy eager to upgrade their methodologies and apply the latest global best practices.
Product, UX & Optimization Teams who shape the user journey, lead experimentation programs and drive conversion, retention and loyalty.
Senior Business Leaders & Decision Makers interested in the future of commerce, customer expectations and long-term differentiation.

ATCOM, founded in 2000, is Greece’s leading Digital Business agency, empowering organisations to transform their experience ecosystems as their trusted Business Transformation Partner. With more than 150 full‑time experts, ATCOM has delivered over 3,100 digital projects across major industries. Its globally recognised Omnichannel Platform, Netvolution, together with award‑winning products like A‑commerce and a full spectrum of Strategy, Experience, Technology, Cloud & Security, and Commerce services, enables businesses to innovate and future‑proof their digital presence.

Η Mastercard (NYSE: MA), είναι μια εταιρεία τεχνολογίας που ενισχύει τις οικονομίες και ενδυναμώνει τους ανθρώπους σε περισσότερες από 200 χώρες και περιοχές παγκοσμίως. Σε συνεργασία με τους πελάτες της συντελεί στην οικοδόμηση βιώσιμων οικονομιών όπου όλοι μπορούν να ευημερήσουν. Προσφέρει ένα ευρύ φάσμα ψηφιακών λύσεων πληρωμών, εξασφαλίζοντας συναλλαγές που είναι ασφαλείς, απλές, έξυπνες και εύκολα διαθέσιμες. Η τεχνολογία και η καινοτομία που εφαρμόζει, μαζί με τις συνεργασίες και το δίκτυο που έχει αναπτύξει, προσφέρουν ένα μοναδικό σύνολο προϊόντων και υπηρεσιών που βοηθούν τους ανθρώπους, τις επιχειρήσεις και τις κυβερνήσεις να αξιοποιήσουν στο μέγιστο τις δυνατότητές τους.

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MSTAT is a technology-driven Business Messaging provider with over 20 years of expertise in digital communication. Through its proprietary, in-house developed platform, MSTAT enables e-commerce brands to execute seamless omnichannel communication via Viber, SMS, RCS, E-mail, Push Notifications, and advanced Chatbots — all through a single unified interface, the Omni Messaging Platform. Focused on reliability, scalability, and performance, MSTAT provides the secure infrastructure and tools businesses need to enhance customer engagement, streamline campaigns, and drive measurable growth.

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Scan & Pay (www.scanandpay.gr) is an innovative digital payment solution by Lasoft, designed for e-commerce, last-mile logistics, and businesses looking to automate and modernize their offline transactions. The service operates without POS terminals or cash, leveraging QR code technology to enable instant, seamless, and secure digital payments directly from the consumer’s smartphone. Users can choose from a wide range of payment methods, including credit and debit cards, interest-free installments, IRIS, Klarna, PayPal, Apple Pay, Google Pay, and more.

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SHOPFLIX is the Greek marketplace created to redefine online shopping. It partners with thousands of Greek businesses to offer its customers millions of products at the best prices, covering every need and moment of their lives. At the same time, always staying true to its people-centered philosophy, SHOPFLIX leverages advanced technology to provide a reliable and complete shopping experience in a friendly and secure environment.