Marina Vasilara

Marina Vasilara serves as the Chief Digital Officer at APIVITA, an innovative natural cosmetics company. APIVITA has been part of the PUIG Group since 2017, with global distribution and a presence in 55 countries.

In her role, she is responsible for the brand’s overall digital transformation, including the e-commerce ecosystem (DTC e-shops, e-retailers, and marketplace partnerships), digital communications, social media, performance marketing, and the adoption and implementation of AI solutions across the marketing ecosystem. In 2024, she was re-elected for a two-year term as Secretary General of the Greek Ecommerce Association.

Panel Discussion Title:
"The Trust Advantage: Creating Frictionless Journeys and Strong Brands in E-commerce"

In a market of infinite choice from across the globe, a brand customers truly trust is the ultimate differentiator for Greek e-shops. Powered by GR.EC.A, this panel explores how to build a powerful brand identity and back it up with a frictionless customer journey that eliminates buyer hesitation. Senior e-commerce leaders share practical strategies for creating seamless experiences and post-purchase excellence that drive loyalty far beyond the lowest price.