Panos Patronidis

Panos scales fashion brands internationally through disciplined market entry, structured distribution, franchising, and cross-border e-commerce—focused on profitable growth that lasts.

As Chief Commercial Officer at Funky Buddha (ALTEX S.A.), he leads the commercial strategy across retail, wholesale, and digital channels, with a strong emphasis on international expansion. His role sits at the intersection of brand, distribution, and execution.

Over the past 25+ years, Panos has:
*Expanded fashion businesses across multiple international markets
* Built and managed 70+ physical stores alongside scalable e-commerce operations
* Developed cross-border and omnichannel models that balance growth and profitability
* Established long-term partnerships with distributors, retailers, and franchise groups

Panel Discussion Title:
"The Trust Advantage: Creating Frictionless Journeys and Strong Brands in E-commerce"

In a market of infinite choice from across the globe, a brand customers truly trust is the ultimate differentiator for Greek e-shops. Powered by GR.EC.A, this panel explores how to build a powerful brand identity and back it up with a frictionless customer journey that eliminates buyer hesitation. Senior e-commerce leaders share practical strategies for creating seamless experiences and post-purchase excellence that drive loyalty far beyond the lowest price.