Paris Koronaios
Digitising Cash on Delivery: From Friction to Conversion

Paris Koronaios

Head Of Business Development & Co-Founder, Scan & Pay

Paris Koronaios has more than 20 years of experience in e-commerce, digital payments, and business transformation. He is currently Head of Business Development & Co-Founder at Scan & Pay. In the past, he served as General Manager of the Greek E-Commerce Association (GR.EC.A.) and has represented international technology companies in the digital payments sector in the Greek market, including Apcopay and MyBank.

He has played a key role in the implementation of several landmark initiatives within the Greek e-commerce ecosystem, such as the Greek E-Commerce Trustmark (GRECA Trustmark), the signing of the Code of Conduct for E-Commerce by the Minister of Economy and Development, as well as the creation of the e-volution awards.

In parallel, he has contributed to the design and delivery of training programs, conferences, and workshops for industry professionals, in collaboration with OTEAcademy and Sherpa Society, of which he is a Co-Founder.

Presentation Title:
"Scan & Pay | Digitising Cash on Delivery: From Friction to Conversion"

Cash on Delivery remains one of the most popular payment methods in Greek e-commerce. At the same time, it represents one of the biggest friction points in customer experience, last-mile logistics, business cash flow — and ultimately, conversion performance.

What if the most traditional payment method became fully digital without the need for POS devices, cash, or portable courier terminals?

On March 5, Paris Koronaios will present how Scan & Pay transforms Cash on Delivery into a seamless QR-based payment experience, turning a friction point into a conversion opportunity.

By attending this session, you will learn:

• Why CoD remains one of the most preferred payment methods in Greece — and what truly drives that preference.
• How reducing friction at delivery can directly increase completed orders and overall sales performance.
• How to create a frictionless experience while maintaining a strong sense of security.
• How a redesigned payment experience can strengthen customer loyalty, improve conversion rates, and increase repeat purchases.