Karl Gilis

Thanks to his unique blend of practical insights and humour, Karl is often asked to be a keynote speaker at international conferences. He has already spoken in 23 countries on 3 continents.

Karl is included in PPC Hero’s list of the world’s most influential Conversion Optimisation Experts. And, in LEAP Digital Marketing’s list of 30 CRO geniuses, he’s listed among heroes such as Don Norman, Daniel Kahneman and Nir Eyal.

Presentation Title:
"The UX Mirror: 11 Moments That Taught Me Why Websites Lose Trust (and Profit)"

Karl Gilis will share decisive moments from two decades of analyzing user behaviour, watching A/B test results unfold and client conversations.

Aha moments that changed not only his personal approach but also how he helps marketing and product teams to create better user experiences that establish trust. With a big impact on revenue and profit.

A word of warning though from Karl: “this talk may feel like I’m holding up a mirror you may not enjoy looking into. But if you keep an open mind, it could completely reframe how you approach experimentation, customer experience and digital growth.”