Vassiliki Kiourkou

Vassiliki Kiourkou is Head of E-commerce & Loyalty at Cosmos Sport SA | JD Group, shaping digital strategy and customer engagement across a multi-brand sportswear ecosystem. She focuses on building trust-driven e-commerce experiences, strengthening brand value, and using loyalty as a long-term growth lever. Her work centers on creating seamless, consistent customer journeys that drive sustainable growth beyond price competition.

Panel Discussion Title:
"The Trust Advantage: Creating Frictionless Journeys and Strong Brands in E-commerce"

In a market of infinite choice from across the globe, a brand customers truly trust is the ultimate differentiator for Greek e-shops. Powered by GR.EC.A, this panel explores how to build a powerful brand identity and back it up with a frictionless customer journey that eliminates buyer hesitation. Senior e-commerce leaders share practical strategies for creating seamless experiences and post-purchase excellence that drive loyalty far beyond the lowest price.