Sophia Tsoutsi

Sophia Tsoutsi is Marketing & Product Development Director at MSTAT, with more than 20 years of experience in the telecommunications and Value Added Services sector. She has held senior leadership roles in multinational companies such as Vodafone, PeopleCert etc, being responsible for the design, development, and commercial strategy of telecom products and services (Cloud, Education, VAS, mobile games, etc.).

Her expertise spans Marketing & Business Strategy, Product Proposition, Brand Management, and Team Leadership, while she has also worked as an independent business consultant. At MSTAT, she leads the design and development of the Omni Business Messaging platform, as well as the company’s communication strategy. She holds degrees in Business Administration & Marketing and in Communication & Mass Media.

Presentation Title:
"If you are not Omni, you are invisible"

In today’s information-overloaded landscape, Sophia Tsoutsi highlights why an omni-channel strategy is essential for boosting visibility, loyalty, and growth in modern e-commerce.